NIKE air max jewell X ZARA LARSSON
Setting off a flash of light and solidarity to girls around the world.
Product launch campaign featuring Zara Larsson.
As an artist, Zara Larsson exhuberates light and empowerment.
We wanted to launch the new Air Max Jewell’s with her contagious beam
of positivity and solidarity and spread it to all her biggest fans around the world.
We created a series of 4 mini dance shoutouts with Zara and her girl crew,
dedicated to her entire Instagram and Facebook fanbase.
Each moment was visually themed around the notion of refracted light with
added animation sparks from Weirdcore.
The campaign coincided with her debut album launch and features the single
“Don’t Let Me Be Yours”.
Each dance shout out in full.
Results: The films garnered over 1.3 million views on Zara’s Instagram and Facebook channels combined, with over 1.4K shares from her beloved fans.