EURO 2016: ORANGE SPONSORS YOU
AGENCY: POKE LONDON
At Euro 2016, Orange flicked the spotlight from the players to the real stars of Euro 2016 - the fans.
From the armchair warriors to the stadium chanters, it's your passion and support that can change the game. That's why Orange Sponsors You.
During Euro 2016 our head recruiter Zinedine Zidane and his assistant has been scouting the globe for the best fans around the world to reward and celebrate throughout the tournament. Few lucky fans were recruited to represent their country at the Final at Stade De France.
We launched the campaign with a TV spot created in collaboration with Publicis Paris:
Followed by a 360 film where you, the fan, experience being the real star of the tournament.
The film is peppered with hidden easter eggs for fans to spot in order to win exclusive Euro 2016 prizes.
(Spotted the peach and aubergine emoji boxers in the locker room yet?...ehm..)
Translation: "I've found the greatest fan in the world... you. Zinedine Zidane"
SHOW YOUR SUPPORT
In social we encouraged fans to share their passion for their team using #OrangeSponsorsYou.
Our recruiters would scout the best fans around the globe to take to the Final game at Stade De France.
Our team of recruiters would also scout the stadium fans for the most passionate support, rewarding one "Fan Of The Match" per game.
lighting up the eiffel tower
During the tournament, we partnered up with the city of Paris to light up the Eiffel tower in the colours of the competing nations. The team with the most fan support on social would have their team colours light up the Tower at the end of each game, despite the outcome of the match.
website
Fans could keep on top of the action at orangesponsorsyou.com where they were given a live data feed of countries in the lead that day. You could also check out the best fan photos from the tournament.
