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    <loc>http://www.suchiahuja.com/work</loc>
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    <lastmod>2023-07-17</lastmod>
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      <image:title>Projects</image:title>
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      <image:caption>Photo: Annie Leibovitz</image:caption>
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      <image:caption>Photography: Daniel Griffel</image:caption>
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      <image:title>Projects - The Online Movie Night</image:title>
      <image:caption>STUDENT WORK During our second year at St. Martins, we were briefed to come up with a digital solution to help a brand differentiate itself form its competitors.  Lasse and I picked Netflix and thought, wouldn't it be great if you could watch the same film with all your mates, even if you're apart?  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ec6f07e4b0a4a2247f77c4/1424862613979-93DMDVAYJF64TNLUVSQM/image-asset.jpeg</image:loc>
      <image:title>Projects - FILTH</image:title>
      <image:caption>PERSONAL PROJECT Film poster design for "FILTH" in collaboration with Holly Langford. The deteriorating fingerprint made entirely out of lines of cocaine represent the main theme of identity in the movie.  Bruce Roberston as a detective is seeking the identity of a murderer in order to solve a case and climb the job ladder. As the film progresses we witness him embark in excessive drug use and gradually looses himself in his quest. Eventually the story no longer revolves around the identity of the murderer but rather Robertson and his deteriorating self.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ec6f07e4b0a4a2247f77c4/1482875773463-1SEXNFKEFJNVFMSA7TTP/geiranger.jpg</image:loc>
      <image:title>Projects - Geiranger - Norway</image:title>
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      <image:title>Projects - Spotify Your Party</image:title>
      <image:caption>An idea to merge Spotify's collaborative playlist feature with Facebook's party events. The brief proved to be a great exercise in getting into the nitty gritty of UX and design whilst keeping an element of fun into the mechanic.</image:caption>
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      <image:title>Projects - Norwegian Airlines (Pitch)</image:title>
      <image:caption>Agency: POKE Digital pitch proposal for Norwegian Airlines. Brief:  Prove that cheap air travel doesn't have to be undignified by creating the most enriching and rewarding experience with Norwegian Airlines.  Insight: Most airline experiences are contained within the flight cabin. A great airline not only caters to passenger on flight, but takes into consideration all the ups and downs of booking a holiday. From finding inspiration to coming home to an empty fridge. Idea: We identified and broke down all the frustrating touch points a passenger faces during their journey and came up with some nifty solutions to help keep things smooth sailing.</image:caption>
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      <image:title>Projects - Timber (Pitch)</image:title>
      <image:caption>Agency: POKE Whilst working on our campaign for SpareBank1, we wanted to create a digital tool which would really add some value to the bank's first-time property buyers and help guide them in their search for their perfect place.  Insight: Finding the right property is a lot like dating. It's time consuming, stressful and more often than not, none of the options fit your 'type'. As most property search tools don't take into consideration lifestyle costs, many first time buyers found themselves unaware of what they could actually afford. Hence, their mortgages kept getting declined. SpareBank1 was looking for a solution which would help educate first-time buyers and enable them to get on a property ladder as quickly as possible.  Idea: Timber - The ultimate property tool that serves you relevant properties based on your finances and current lifestyle.    </image:caption>
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  </url>
  <url>
    <loc>http://www.suchiahuja.com/the-koppel-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-07-26</lastmod>
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      <image:title>The Koppel Project - REFUSE : REFUGE : RE- FUSE</image:title>
      <image:caption>PERSONAL PROJECT Dom Fisher and I were approached by the newly opened Koppel Project Gallery to create an eye-catching poster to promote their upcoming exhibition REFUSE : REFUGE : RE- FUSE. The exhibition consists of six artists examining the notions of freedom, safety and value.   The poster is made up of a found, disused mattress which has been skinned, spray painted and stuffed into the one-inch display gap. Once we unpacked the definitions of REFUSE : REFUGE : RE-FUSE it was clear that a disused mattress was the ideal material to embody all these multiple meanings at once:   REFUSE  noun/verb • matter thrown away or rejected as worthless; rubbish. The disused mattress was found on the street, considered rubbish by its previous owner.   • indicate or show that one is not willing to do something. The mattress is seen to be pushing its way out of the poster site, rejecting its restrainer.   REFUGE  noun • the state of being safe or sheltered from pursuit, danger, or difficulty.   Beds are the cultural signifiers of safety and shelter.   RE-FUSE verb • to re-join or blend to form a single entity The combination of mattress, spray paint, effort, vinyl and physical force combine together to make a reformed communicative object.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ec6f07e4b0a4a2247f77c4/1465816164954-F5PGZBUJNEO8LIH176BA/KP-header-2.jpg</image:loc>
      <image:title>The Koppel Project - REFUSE : REFUGE : RE- FUSE</image:title>
      <image:caption>PERSONAL PROJECT Dom Fisher and I were approached by the newly opened Koppel Project Gallery to create an eye-catching poster to promote their upcoming exhibition REFUSE : REFUGE : RE- FUSE. The exhibition consists of six artists examining the notions of freedom, safety and value.   The poster is made up of a found, disused mattress which has been skinned, spray painted and stuffed into the one-inch display gap. Once we unpacked the definitions of REFUSE : REFUGE : RE-FUSE it was clear that a disused mattress was the ideal material to embody all these multiple meanings at once:   REFUSE  noun/verb • matter thrown away or rejected as worthless; rubbish. The disused mattress was found on the street, considered rubbish by its previous owner.   • indicate or show that one is not willing to do something. The mattress is seen to be pushing its way out of the poster site, rejecting its restrainer.   REFUGE  noun • the state of being safe or sheltered from pursuit, danger, or difficulty.   Beds are the cultural signifiers of safety and shelter.   RE-FUSE verb • to re-join or blend to form a single entity The combination of mattress, spray paint, effort, vinyl and physical force combine together to make a reformed communicative object.</image:caption>
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      <image:title>The Koppel Project</image:title>
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      <image:title>The Koppel Project</image:title>
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      <image:title>The Koppel Project</image:title>
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      <image:title>The Koppel Project - "It's always the others who die".</image:title>
      <image:caption>PERSONAL PROJECT Bent and cracked acrylic mirror sheet, vinyl text. About the exhibition: It's Always The Others Who Die is an immersive, nihilistically hedonistic labyrinth of dark humour, antagonistic gestures and fragmented narratives. The title refers to the inscription on the grave of Marcel Duchamp, a provocative maker of meaning and meaninglessness. The installations presented immerse the viewer, like a fun house at the fair; evoking traditional forms of mass entertainment, such as music halls, clowning and mesmerism.  Poster site: Taking inspiration from traditional fun houses, we decided to transform the poster site into a massive fun house mirror, distorting bypasser's reflections into freakshow like figures as they walk past. The crack signifies the darker undertones of the exhibition as well as linking back to one of Duchamp's art pieces involving a large shattered glass. In collaboration with Dom Fisher.</image:caption>
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      <image:title>The Koppel Project</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ec6f07e4b0a4a2247f77c4/1469184508352-5S5S2120X87X4E36N1MV/danger.jpg</image:loc>
      <image:title>The Koppel Project</image:title>
      <image:caption>Exhibition posters:  We created a series of bespoke posters highlighting some of the key artworks in the exhibition on social.  "Danger Dog" by Nick Abrahams.  </image:caption>
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      <image:title>The Koppel Project</image:title>
      <image:caption>"The incredible lightbox glasses" by Nicholas Pankhurst</image:caption>
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      <image:title>The Koppel Project</image:title>
      <image:caption>"The amazing muscle man!" by Laura Ashcroft</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ec6f07e4b0a4a2247f77c4/1469184548865-KY822S23G3F97AWUIEM7/behold.jpg</image:loc>
      <image:title>The Koppel Project</image:title>
      <image:caption>"Teeth falling out" by Laura Ashcroft</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ec6f07e4b0a4a2247f77c4/1469184558013-EKP6IF8FURYZHW2EMEBT/carrots.jpg</image:loc>
      <image:title>The Koppel Project</image:title>
      <image:caption>"Carrots" by Nicholas Pankhurst</image:caption>
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      <image:title>The Koppel Project</image:title>
      <image:caption>"Polar bear man" by Nick Abrahams</image:caption>
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  <url>
    <loc>http://www.suchiahuja.com/hyundai-coming-soon</loc>
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    <priority>0.75</priority>
    <lastmod>2020-03-15</lastmod>
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  <url>
    <loc>http://www.suchiahuja.com/apprentice-branding-1</loc>
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    <priority>0.75</priority>
    <lastmod>2020-03-11</lastmod>
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      <image:title>Apprentice Branding</image:title>
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      <image:title>Apprentice Branding</image:title>
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      <image:title>Apprentice Branding</image:title>
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      <image:title>Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.</image:title>
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      <image:title>Apprentice Branding</image:title>
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      <image:title>Apprentice Branding</image:title>
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      <image:title>Apprentice Branding</image:title>
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  <url>
    <loc>http://www.suchiahuja.com/the-finance-pulse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-11</lastmod>
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      <image:title>The Finance Pulse</image:title>
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      <image:title>The Finance Pulse</image:title>
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      <image:title>The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O.</image:title>
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    <image:image>
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      <image:caption>Shot on 35mm Minolta.</image:caption>
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      <image:caption>Shot on 35mm Minolta.</image:caption>
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    <image:image>
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      <image:caption>Shot on 35mm Minolta.</image:caption>
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    <image:image>
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      <image:caption>Character inspired by the Japanese term “salary man”.</image:caption>
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      <image:caption>Explore collections and endless style inspirations by scrolling infinitely.</image:caption>
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      <image:caption>The animated ticker was inspired by the offset FENTY logo on the garment’s label and is applied across the site at key touchpoints.</image:caption>
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      <image:caption>At the Awwwards Conference in New York.</image:caption>
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      <image:caption>Google Domains had one simple brief for us, sell more domains. With the New Year on the horizon, what better time to shine a light on making that idea you’ve had lingering around in your brain for years - finally happen? Instead of focusing on narratively lead storytelling, we wanted to convey a message that got to the point as quickly as possible and most importantly, nudged people to find their place online. We created a 30s and 15s pre-roll that inspired a “new you” with a new domain.</image:caption>
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    <lastmod>2016-11-15</lastmod>
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